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Brand Identity Design

A brand identity is how people recognise you before they read a word. Tes designs identities that look right on a business card, a product label, and a phone screen alike.

Every project starts with a conversation about your business, your customers, and the brands you compete with. From there, Tes develops logo concepts, chooses colours and typefaces, and tests them on real applications before anything is final.

What you receive

  • A primary logo with stacked, icon, and one-colour versions
  • A colour palette and typography system
  • Brand guidelines that show how to use everything
  • Stationery: business cards, letterhead, and email signature
  • Final files ready for print and screen

Common questions

What is included in a brand identity?

A primary logo with stacked, icon, and one-colour versions, a colour palette, a typography system, brand guidelines that show how to use everything, and stationery such as business cards, letterhead, and an email signature. Final files are ready for print and screen.

How long does a brand identity project take?

Most projects take 1 to 6 weeks, depending on scope. Scope and timeline are agreed in writing before design begins.

Do you design stationery and business cards too?

Yes. Stationery is part of the identity, so your cards, letterhead, and email signature match your logo and colours.

Starting a new brand or refreshing an old one?

Start a project

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